beyond the distinction between the decorative and the functional
In the lighting industry, there is a tendency to think in terms of the distinction between decorative and functional. However, this line of separation is becoming more and more diffuse. The balance between these two concepts, design and technology, is an essential factor in creating spaces that are both aesthetically appealing and functionally efficient.
The concordance between this market trend and our evolution as a brand has led us to differentiate ourselves and focus on adding value through the products we design and manufacture.
During this process, we talked about how to generate comfort with low UGR, project-specific colour temperatures, healthy lighting, etc. and how we specialise in generating experiences and emotions by implementing colour temperature change systems, innovative dimming systems such as Bluetooth connectivity, Alexa and Google Home compatibility.
This new direction has manifested itself in a series of innovative products that combine state-of-the-art technology with user-friendly design to create comfortable, efficient and visually appealing spaces.
We do this by sharing our experience and working with new partners, making knowledge of light a constant throughout the process.
This change is also reflected in our new simple and elegant corporate identity, with clean lines and a color palette that conveys a sense of warmth and comfort. The new brand image extends to the design of our new collections, creating a consistent and appealing look across the entire product range.
The importance of design in our strategy is not limited to aesthetics. We work to improve the efficiency and sustainability of our products.